No advertiser exceptions
Adblock Plus enables Acceptable Ads by default. Ultimate does not participate in that program and has no agreements that let advertiser ads through. No extra setting to change.
AdBlocker Ultimate vs Adblock Plus
No Acceptable Ads.Nothing let through.
You installed an ad blocker to get away from ads. Choose one without an Acceptable Ads allowlist or advertiser agreements, and enjoy more of the content you came for.
Free browser extension. 14-day free trial for Windows, Mac and Android.
The important differences
| Feature | AdBlocker Ultimate | Adblock Plus |
|---|---|---|
| No Acceptable Ads enabled by default | Yes | Acceptable Ads on by default |
| No agreements with advertisers to show their ads | Yes | No |
| Blocks ads inside apps on Windows, Mac and Android | Yes | No |
Trusted by 50+ million users
A better everyday experience
An ad blocker that puts you first.
Start with ad blocking without advertiser exceptions. Go further whenever you are ready.
Go beyond the browser
Our apps bring ad blocking to your whole device on Windows, Mac, Android and iOS. Filter ads in apps as well as websites, with controls for the apps you want to protect.
Bring your devices together
One Ultimate license works across Windows, Mac, Android and iOS. Choose 3 devices on Personal or up to 10 on Family, with yearly and lifetime options.
Compare what matters
The difference starts with the defaults.
Both offer a free extension. Ultimate has no Acceptable Ads allowlist and gives you a path to system-wide protection.
| Feature | AdBlocker Ultimate | Adblock Plus |
|---|---|---|
| Free browser extension | Yes | Yes |
| No Acceptable Ads enabled by default | Yes | Acceptable Ads on by default |
| No agreements with advertisers to show their ads | Yes | No |
| Blocks ads inside apps on Windows, Mac and Android | Yes | No |
| Blocks ads inside apps on iPhone and iPad (premium) | Yes | Yes |
This comparison covers each product’s free extension and paid apps, where available. System-wide protection and advanced app features require an AdBlocker Ultimate license after the trial. On iOS, ads inside apps are blocked through DNS filtering, a premium feature.
Competitor details checked in October 2026. Official sources: Acceptable Ads · About Adblock Plus · Adblock Plus Premium
Your content. Your choices. No Acceptable Ads allowlist.
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Make the switch to Ultimate
Less advertising. More of what you love.
Take back your browsing with our free extension. Go further with ad blocking inside your apps on Windows, Mac, Android and iOS, and one license for the devices you use every day.
Paid plans include a 30-day money-back guarantee.